Google Hit With Fresh UK Investigation Over Ad Tech Dominance
Google's new Bay View campus in Mountain View, California, US.
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The UK’s antitrust watchdog started a new investigation of Alphabet Inc.’s Google, over suspicions it may have abused its dominant position across its ad tech that goes to the heart of the tech giant’s business model.
The move by the Competition and Markets Authority opens a fresh front in its regulatory tussle with Google. The CMA said it was concerned Google sought to illegally favor its own ad exchange services, while taking steps to exclude the services offered by rivals.