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Tourism Demand Prompts Uber to Launch on Mediterranean Islands

A passenger ship approaches the port at the island of Santorini, Greece.

A passenger ship approaches the port at the island of Santorini, Greece.

Photographer: Yorgos Karahalis/Bloomberg

Uber Technologies Inc. is expanding into a trio of popular Mediterranean islands as it prepares for a sharp rebound in post-pandemic travel.

The San Francisco-based ride hailing giant will offer its rides service on Sicily, Malta and Santorini this summer, according to a statement, with further islands in Greece and Spain to be added in the coming months. Uber is also rolling out its explore product for booking activities to Madrid in the first overseas expansion for that offering.