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Mercedes Makes High-End Luxury Moves That Pose a Few Risks

CEO Ola Kallenius’s strategy has helped turbocharge profitability. Will it work when the supply-chain crisis is over?

The Concept Mercedes Maybach Haute Voiture.

The Concept Mercedes Maybach Haute Voiture.

Source: Mercedes


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In Monaco, money is everywhere. Smaller than New York’s Central Park, the Mediterranean destination is a billionaire’s playground filled with luxury hotels, a world-famous casino and a marina cramped with superyachts. A million dollars buys you just 15 square meters (161 square feet) of property, a third of the space you get in Los Angeles for that kind of cash.