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Kim Kardashian to Promote Beyond Meat as New ‘Chief Taste Consultant’

  • The alternative meat maker’s shares jumped as much as 7%
  • Kardashian is notoriously selective of her partnerships
Kim Kardashian

Kim Kardashian

Photographer: Patrick T. Fallon/AFP/Getty Images

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Beyond Meat Inc. signed celebrity and influencer Kim Kardashian as its “chief taste consultant,” giving the plant-based burger maker a powerful ally as it seeks to turn around its performance. 

Kardashian, who often posts photos of her well-stocked refrigerator on social media, said she will share her favorite Beyond Meat products in the company’s newsletter. In a post on Instagram, she said she was inspired by the company’s mission. In a statement with Beyond Meat, she said its products benefit “both people and the planet.”