Iceland to Introduce 10% Discount for Shoppers Aged Over 60

Iceland customers aged over 60 will receive a 10% discount on their groceries every Tuesday.

Photographer: Paul Ellis/AFP/Getty Images

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Iceland is set to introduce a discount for seniors as Britons struggle with soaring prices.

The supermarket chain has announced that from May 24, customers aged over 60 will receive a 10% discount on their groceries every Tuesday with no minimum spend.