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Pursuits
Future of British Business

Blazers Top Shopping List as Britain’s Workers Return to Office

  • ME+EM sells out of blazers in weeks as pandemic limits ease
  • Brand will keep direct-to-consumer model says founder Hornby
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Nov. 2021: The Hybrid-Work Dress Code: Suits Out, Brown Shoes In

Whether workers return to the office two or five days a week, they’re shopping to look the part.

British upmarket fashion brand ME+EM says demand is so hot it’s hard to keep up, with blazers priced from 275 pounds ($341) selling out in two weeks, six times faster than before the pandemic. That’s ironic for a brand that first made its name in loungewear and grew as customers adjusted their wardrobes to the pandemic’s work-from-home look.