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Amazon Targets Calm, Headspace Audience With a Wellness Podcast

Music unit teams up with Salt to create thrice-weekly ‘audio vitamin’ titled ‘Become’ Illustrations Ahead Of Earnings Figures
Photographer: Gabby Jones/Bloomberg Inc. is continuing to build its wellness podcast offerings with the release of an exclusive, meditation-oriented series called “Become.”

Produced with Salt, the audio company behind comedian Dave Chappelle’s podcast “The Midnight Miracle,” the show will be released three times a week and guide listeners through relaxation techniques like breath work, meditation and intention setting, according to company executives. It’ll be available only through Amazon Music, Alexa-enabled devices and the Wondery+ app.