Hyperdrive

VW's Answer to Rivian Raises Questions About Speed, Cost and Complexity

Reviving a brand that’s been dormant since 1980 could be unnecessarily knotty and expensive.

Renderings of Scout brand SUV and pickup.

Source: Volkswagen AG

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A few months ago, the head of Volkswagen’s American business, Scott Keogh, approached CEO Herbert Diess with an idea to gain market share in the US.