Mercedes Bets on Maybach, G-Class, Saying Luxury Is Future
- To cut number of entry-level vehicles to four from seven
- More than 75% of investment aimed at higher-end vehicles
AMG automobiles on display inside a Mercedes-Benz AG showroom in Berlin, Germany.
Photographer: Krisztian Bocsi/BloombergMercedes-Benz AG will cut back its entry-level suite of cars as part of a strategic overhaul that will channel more than three-quarters of the carmaker’s investment to its higher-end vehicles.
Mercedes unveiled its plans to major investors on Thursday, placing the drive for greater profitability on its so-called Top End Vehicle segment, home to the iconic G-Wagon, the flagship S-Class sedan and the high-performance AMG division.