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Global Rolex Shortage Spreads to Cartier and Tudor

  • Watches of Switzerland CEO says Tudor, Cartier demand surging
  • Watches of Switzerland sales rose 40% in fiscal 2022
A Watches of Switzerland store on Regent Street in central London.
A Watches of Switzerland store on Regent Street in central London.Photographer: Hollie Adams/Bloomberg
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The boom in demand for Rolex watches and a lack of sufficient supply is driving interest in other luxury timepieces, the head of retailer Watches of Switzerland Group Plc said.

Sales of Swiss luxury brands Rolex, Patek Philippe and Audemars Piguet showed only “modest” increases in the retailer’s 2022 fiscal year, largely because of a scarcity of the most sought-after watches, Chief Executive Officer Hugh Brian Duffy said in an interview. That drove interest in other high-end brands.