Your Employees Want You to Post on Social Media
- Workers, financial readers use social media each month
- Prospective employees often research CEO’s online presence
Tesla CEO Elon Musk has famously leveraged his Twitter following over the years.
Photographer: Patrick T. Fallon/BloombergThis article is for subscribers only.
CEOs who think having a Twitter account is optional may want to think again.
Employees prefer working for business leaders who are active on social media by a ratio of 4 to 1, according to a survey by Brunswick Group, an advisory firm. Executives who are vocal online are seen as more transparent and accessible, a perception crucial for retention and recruitment, the firm found.