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Nintendo Unveils 10-For-1 Stock Split After Lackluster Results

  • Weak yen likely to prop up Nintendo profit rest of this year
  • Company’s Switch console now more than five years old
Nintendo Co. Switch game consoles and Switch Lite game consoles inside the Nintendo TOKYO store in Tokyo, Japan.

Nintendo Co. Switch game consoles and Switch Lite game consoles inside the Nintendo TOKYO store in Tokyo, Japan.

Photographer: Kiyoshi Ota/Bloomberg
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Nintendo Co. unveiled a 10-for-1 stock split from October, issuing an appeal to investors as the Mario creator struggles to revitalize a five-year-old Switch console and overcome a global chip shortage.

The Kyoto-based company projected full-year operating income below analysts’ estimates after reporting a mere 0.6% rise in profit for the March quarter. It’s expecting to sell 21 million Switch devices this year, shy of the 21.7 million anticipated.