Gucci to Start Accepting Crypto Payments in Some U.S. Stores

Italian brand joins Philipp Plein in taking Bitcoin payments
Luxury brands are exploring strategies for metaverse, web3

The Gucci luxury store at the Shops at Crystals mall in Las Vegas.Photographer: Pablo Enriquez/Gucci

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By Angelina Rascouet

May 5, 2022 at 10:35 AM UTC

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Gucci will accept payments in cryptocurrencies in the U.S. starting this month, as the luxury industry takes tentative steps into the digital-asset universe.