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Gucci to Start Accepting Crypto Payments in Some U.S. Stores

  • Italian brand joins Philipp Plein in taking Bitcoin payments
  • Luxury brands are exploring strategies for metaverse, web3
The Gucci luxury store at the Shops at Crystals mall in Las Vegas.
The Gucci luxury store at the Shops at Crystals mall in Las Vegas.Photographer: Pablo Enriquez/Gucci

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Gucci will accept payments in cryptocurrencies in the U.S. starting this month, as the luxury industry takes tentative steps into the digital-asset universe.