Disney’s $500 Million Coaster Underscores Deep Florida Ties

  • Public spat with governor coincides with spending spree there
  • Company to invest $6 billion in 2022, mostly at resorts unit
Florida and Disney's Culture Clash

Walt Disney Co. will unveil one of the world’s most expensive roller coasters this month at its Epcot theme park, underlining the importance of its Florida investments to the company and the state’s tourism industry.

Starting May 27, riders on the indoor Guardians of the Galaxy: Cosmic Rewind will climb into a four-seat cockpit that turns 360 degrees and travels up to 60 miles an hour, immersing guests in a story about Star-Lord, Groot and other characters from the Marvel franchise. Disney probably spent $500 million on the ride, according to an estimate from Dennis Speigel, an industry consultant.