Land Rover Ads Banned Over Misleading Cliff-Edge Sensor Claims

Land Rover Defender ads are banned for giving the misleading impression that the vehicle’s parking sensors could alert drivers to a cliff edge.
Photographer: ASA/PA Media

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By THE PRESS ASSOCIATION (Josie Clarke, PA Consumer Affairs Correspondent)

May 3, 2022 at 11:02 PM UTC

This article is for subscribers only.

Two ads for Land Rover Defenders have been banned for giving the misleading impression that the vehicle's parking sensors could alert drivers to a cliff edge.

The TV ads, seen in February, showed several Land Rovers driving in difficult terrain on an island before reverse parking on the edge of a cliff, using the vehicles' sensors to guide them.