Ulta Apologizes for ‘Insensitive’ Kate Spade Marketing Email

Ulta Beauty Inc. is apologizing for an “insensitive” email it sent to customers advertising a Kate Spade fragrance.

The email’s subject line was “Come hang with Kate Spade and get $15 off,” which many read as a reference to the fashion designer, Kate Valentine Spade, and her death by suicide in 2018. The company sent a follow-up email apologizing to customers, the brand and the Spade family for the “upsetting mistake.”