JBS Eyes Growing Halal Food Market With Middle East Expansion
Meat giant buys processed food plants, creates distribution network in the region
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JBS SA, the world’s largest meat supplier, is expanding in the Middle East and North Africa, buying two plants and appointing a new head for the region.
The Sao Paulo-based company bought facilities in Saudi Arabia and the United Arab Emirates that produce mainly frozen food including beef, chicken, vegetables and fruits, according to information provided by JBS. JBS is also creating its own distribution network in the region, establishing three companies to place its products in Saudi Arabia, United Arab Emirates and Kuwait. Values were not disclosed. Last year, JBS invested $2 billion in acquisitions.