Climate Adaptation

China Solar Firms Shift Strategy as U.S. Scrutiny Hits Results

  • Longi, Jinko look to Europe to help offset slowing U.S. sales
  • Firms’ gross margins also hurt by rising supply-chain costs

An employee inspects photovoltaic cells on the production line at the Longi Green Energy Technology Co. plant in Xi'an, Shaanxi Province, China.

Photographer: Qilai Shen/Bloomberg
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Two of the world’s biggest solar manufacturers are diverting some panels away from the U.S. as shipments there get detained by Customs.

Executives at both Longi Green Energy Technology Co. and Jinko Solar Co. said in earnings calls this week that they face challenges brought on by the disruptions, and are looking to rising demand in Europe to help offset slowing U.S. sales.