Screentime

Netflix Fires Employees In Restructuring of Marketing Effort

Netflix signage.

Photographer: Michael Nagle/Bloomberg
Lock
This article is for subscribers only.

One week after its disappointing subscriber growth shocked investors, Netflix Inc. fired a number of contract employees working at Tudum, a website that promotes movies and TV shows on the streaming service.

The layoffs are part of a broader restructuring of the company’s marketing department, according to two people familiar with the cuts who asked not be identified. Netflix’s high-profile chief marketing officer, Bozoma Saint John, stepped down last month.

Netflix said it’s not getting rid of Tudum, which provides deep dives into the service’s content and recommendations such as “15 Killer True Crime Documentaries to Stream.’’