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U.S. Households Are No Longer Adding More Streaming Services

  • Last week saw Netflix stock routed after loss in subscribers
  • On-demand services accessed per household leveled off at 4.7
Netflix Illustrations Ahead Of Earnings Figures
Photographer: Gabby Jones/Bloomberg

U.S. households stopped adding to their roster of streaming services, in another sign that the on-demand video market has reached saturation point.

The number of on-demand services accessed per household leveled off at 4.7, according to a quarterly survey from research company Kantar, after almost two years of constant increases alongside new service launches.