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YouTube Is Starting to Run Ads on Shorts, Its TikTok Clone

YouTube is testing advertisements on Shorts, its short-form video feature that competes with TikTok and Instagram, Google’s chief business officer told investors on Tuesday. 

The video-sharing site introduced Shorts in 2020 and has been slow to add commercials, which it runs on the rest of its content. But the company has begun experimenting with app-install ads and other promotions, according to Philipp Schindler. “While it’s still early days, we’re encouraged by initial advertiser feedback and results,” he said on the earnings call for Alphabet Inc., Google’s parent company.