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Crypto Pushes Identity and Gender Boundaries With Simp DAOs

  • Social stars are turning a profit from bucking gender norms
  • Influencers say flexible identities are good for business

Illustration by Jaci Kessler Lubliner; Getty Images (5)


In crypto, traditional markers of identity matter very little: many of the sector’s most successful participants operate entirely behind pseudonyms. Some are pushing the idea of flexible identities even further, using a combination of blockchain-based conventions and gender boundaries to build their brands and raise money.

DAOs, or decentralized autonomous organizations, are the crypto world’s version of company-like entities. These blockchain-based communities allow members to contribute their time, skills and money in return for rewards like crypto tokens, and can be a means to organize around a single goal — like purchasing a copy of the U.S. Constitution