Economics
Trade Shows Tiptoe Back to Life With Attendance Still Down 40%
Conventions are returning in person across the U.S. after a two-year interlude. This year is ‘critical’ for many trade groups.
Attendees at the Game Developers Conference in San Francisco, California, on March 22.
Photographer: David Paul Morris/BloombergThis article is for subscribers only.
Despite some awkward moments — elbow bumps, and reluctant handshakes — the U.S. industry convention is slowing coming back.
That’s not a moment too soon for a sector whose survival was far from certain a couple of years ago and that is vital to the full recovery of two key industries: hotels and airlines.