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Assassin’s Creed Publisher Ubisoft Draws Buyout Interest

  • Blackstone, KKR among private equity firms studying business
  • French video game maker hasn’t entered any serious talks
Ubisoft Entertainment SA Event Ahead Of 2019 E3 Electronic Entertainment Expo
Photographer: Patrick T. Fallon/Bloomberg

Ubisoft Entertainment SA, the video game publisher behind the “Assassin’s Creed” franchise, is attracting preliminary takeover interest from buyout funds, people with knowledge of the matter said. 

Several private equity firms including Blackstone Inc. and KKR & Co. have been studying the French business, according to the people, who asked not to be identified because the information is private. Ubisoft hasn’t entered into any serious negotiations with potential acquirers, and it’s unclear whether its major shareholder is willing to pursue a deal, the people said.