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A New Benefit Is Born to Help Companies Find and Keep Workers

  • Egg freezing is no longer a novelty perk, but a must-have
  • In-vitro fertilization offered by a third of large companies
Tube of eggs in cryogenic storage.

Tube of eggs in cryogenic storage.

Source: Science Photo Library

When Facebook Inc. and Apple Inc. began offering egg-freezing benefits to employees in 2014, the move was seen as typical Silicon Valley. The creative if unconventional perk helped attract and keep younger tech talent, but it was out of reach to all but a tiny slice of the U.S. workforce. 

Now, at a time when companies will do just about anything to recruit and retain workers, fertility benefits have gone from novelty to a must-have for many companies.