Google Rolls Out New Cookie Rejection Banner in Europe
- Search giant says it responded to pressure from watchdogs
- Users will be able to reject cookies with a single click
Photographer: Krisztian Bocsi/Bloomberg
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Alphabet Inc.’s Google said it’s rolling out a new European-wide policy allowing users to more easily avoid being tracked on the internet via cookies.
The search giant said it did “a full redesign” of its approach after years of pressure from the region’s data protection watchdogs.