McDonald’s Sales of Its Plant-Based Burger Get a Boost From PETA Stunt
- Bulk purchase shows strategic shift by fast-food adversary
- PETA wants to boost McPlant sales to reduce demand for meat
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A marketing stunt from PETA, the animal-rights group and a longtime McDonald’s Corp. adversary, has given a short-term sales boost to the fast-food chain’s plant-based burger.
The nonprofit group worked with McDonald’s operators in Texas and California to buy the McPlant burgers, sans cheese and mayo, in bulk for a giveaway that began in late March. People for the Ethical Treatment of Animals says that McDonald’s, which is testing the plant-based burgers in 600 locations, can help reduce animal suffering by selling more of them.