Hyperdrive
BMW's New Flagship EV Has a Private Screening Room in the Back Seat
The Germans tout the i7’s in-car entertainment and legroom, but the model trails rivals on range and speed to market.
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BMW AG long tried to bill its flagship 7 Series sedan as the more fun-to-drive alternative to similar offerings from Mercedes-Benz AG. As the rivalry goes electric, the German manufacturer is trying to also win over people sitting in the back.
The i7 unveiled Wednesday boasts a luxurious interior that includes a flatscreen lowering from the ceiling to entertain passengers in the rear. They also get more legroom because BMW made the car longer and wider. The company plans to deliver the model, which starts at 135,900 euros ($147,384) and offers 625 kilometers (388 miles) of range, to customers from November.