Netflix Inc. plans to create a lower-priced version of its service that has advertising, a big change for the company after years of only offering its movies and TV shows commercial free.
Co-Chief Executive Officer Reed Hastings brought up the potential for advertising on a call Tuesday with investors, after Netflix posted a loss of 200,000 customers in the first quarter -- the first such decline in a decade -- and forecast a further drop of 2 million this quarter.
