A Quick Way to Cut Carbon From Your Cocktail
Shipping crates of bottles around the world leaves a huge carbon footprint. Some startups are looking for a better way.
Drinks packaging startup EcoSpirits says each of its containers could eliminate more than 1,000 single-use glass bottles over its lifetime.
Source: ecoSpirits
Decades of marketing and overpackaging products means there’s plenty of low-hanging fruit in the effort to make the beverage industry greener. And while many of the efforts to reduce waste have concentrated on recycling the billions of plastic containers, aluminum cans and glass bottles the industry uses each year, one of the easiest and most cost-effective ways to cut emissions, energy and consumption of raw materials is to rethink the way drinks are packaged and transported.
Take Singapore-based EcoSpirits, which has introduced a change to the way alcohol is shipped and sold that could eliminate an average of 60% to 90% of the carbon dioxide associated with the traditional packaging and distribution of premium spirits, according to a study performed by Deloitte. Its system has drawn partnerships with iconic hotels such as London’s Savoy and Singapore’s Raffles Hotel as well as global drinks brand Pernod Ricard.