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Emirates to Expand Into the Metaverse and Launch Own NFTs

An Airbus A380-861 operated by Emirates takes off. 

An Airbus A380-861 operated by Emirates takes off. 

Photographer: Bruce Bennett/Getty Images

Emirates unveiled plans to expand the airline’s use of the Metaverse and launch NFTs, a plan intended to boost revenue and improve customer service.

An NFT, or nonfungible token, is a unique asset -- often digital art -- that is registered on a blockchain. They have attracted growing interest from institutions outside of the cryptocurrency industry as a means to raise funds and awareness.