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Tofu Maker Hodo Brings New Competition to Fake-Egg Market

  • Company’s scramble goes up against category leader Eat Just
  • Hodo sees an edge on simplicity and taste, if not versatility
Hodo’s plant-protein egg scramble
Hodo’s plant-protein egg scrambleSource: Hodo

After years of dominating the market for plant-based eggs, Eat Just Inc. is getting some competition from one of the oldest plant-based proteins available: tofu.

Hodo Inc., an Oakland, California-based tofu maker, is launching its faux-egg scramble later this month, with plans to have the product available in about 1,500 supermarkets by mid-June, the company told Bloomberg News.