Nikon Looks Beyond Cameras to Reinvent Itself as Tech Supplier
- Rise of smartphones has chipped away at digital camera sales
- Company reorienting to supply parts, tools, services
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Nikon Corp., known for its cameras and optical equipment, is embarking on a corporate transformation that might make it less of a household name and more of a supplier of components to other businesses.
“Most people think of us as a camera company, but historically when we were founded we supplied parts for other companies,” Chief Executive Officer Toshikazu Umatate said in an interview. Now, the line between business-to-consumer and business-to-business activity “isn’t as clear anymore,” he said.