Todd Boehly’s Eldridge Bets on Digital Media Firm Viral Nation
- Canadian marketer valued at C$650 million in fundraising
- Client list includes Meta Platforms, Disney, Coca-Cola, Uber
Todd Boehly, founder and chief executive officer of Eldridge Industries LLC, attends a panel discussion during the Milken Institute Global Conference in 2021.
Photographer: Kyle Grillot/BloombergThis article is for subscribers only.
Viral Nation Inc., a digital marketing firm that manages social media influencers and works with some of the world’s largest tech companies, raised C$250 million ($198 million) in equity funding from Todd Boehly’s Eldridge Industries and Maverix Private Equity.
The transaction values the Toronto-based company at C$650 million, Joe Gagliese, Viral Nation’s co-founder and chief executive officer, said in an interview.