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Brooklinen CEO Has Answer to Woes of Digital Brands: Be Profitable
Co-founder of the bedding company says making money solves a lot of problems as it opens locations beyond hometown New York.
Part of Brooklinen’s approach to growth is that stores must be profitable. It plans to expand to more cities in the coming months, including this rendering of a location in Santa Monica, California.
Source: Brooklinen
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Brooklinen co-founder Rich Fulop says his company avoids the pitfalls of its direct-to-consumer peers for one big reason: It’s profitable.
The 36-year-old started the bedding company with his wife, Vicki, in 2014 and said it makes money and generates cash. That may help it stand out from other DTC companies that have gone public in recent years and disappointed investors.