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Nigeria’s Top Consumer Firms Tap Startup to Boost Sales

  • Coca-Cola, Kellogg’s, ABInBev among those signed with Omnibiz
  • Omnibiz apps ease route-to-market for producers, retailers
Clothing stalls at Idumota market in Lagos, Nigeria.

Clothing stalls at Idumota market in Lagos, Nigeria.

Photographer: Adetona Omokanye/Bloomberg
Updated on

Nigeria’s biggest consumer-goods companies have signed an agreement with e-commerce platform Omnibiz to boost sales and curb costs after Covid-19 lockdowns and smartphone use triggered a boom in online trade.

Omnibiz, a Lagos-based startup, has signed up more than 12 firms operating in the country -- including Coca-Cola Co., Kellogg Co., Kimberly Clark, Nigerian Breweries, ABInBev, Indomie, Arla and Pepsi’s 7up Bottling Company. They will use the startup’s platform that helps firms track sales from distributors to retailers.