More Than Half of Europeans Support Legal Marijuana

Cashing In on the Green Rush
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More than half of Europeans favor legalizing cannabis, a new study shows -- a bullish sign for entrepreneurs and investors seeking to capitalize on the industry’s growth.

The steady expansion of Europe’s medical-cannabis market and the explosion of wellness-focused CBD products have helped shift perceptions after decades of opposition, according to Alastair Moore, the founder of Hanway Associates, a research firm focused on marijuana.