Uber to Add Plane, Train and Hotel Bookings in ‘Super App’ Push
- The new services will be piloted in the U.K. this summer
- CEO Khosrowshahi wants to broaden Uber’s travel scope
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Uber Technologies Inc.’s customers will soon be able to book long-distance travel on planes, trains and buses, reflecting the company’s ambitions to become a travel “super app.”
A pilot project being launched in the U.K. will integrate offers from travel partners into Uber’s app “to create a seamless door-to-door travel experience,” Jamie Heywood, Uber’s regional general manager for U.K., Northern and Eastern Europe, said in a statement.