Even Jim Cramer Has a Mezcal Brand Now. How’s It Taste?
Fósforo is bringing two new expressions—both made with the high-end tobalá variety of agave—to the booming U.S. mezcal market.
Source: Fósforo Mezcal
Now that seemingly every celebrity, from Dwayne Johnson to Kendall Jenner, have tequila brands, might mezcal be next to rise?
Jim Cramer, host of CNBC’s Mad Money and Squawk on the Street, and his wife Lisa Detwiler, who is a Corcoran real estate broker, will launch Fósforo Mezcal in major U.S. markets on April 29, as well as online via e-commerce platform Speakeasy. The lineup includes a straight joven tobala ($90, 45% alcohol by volume) and a tobala penca ($125, 43% ABV); the latter is a style rarely seen in the U.S. that rests roasted penca (agave leaves) in the distillate for several weeks to add caramel-like flavor and a mellow straw hue.