Jet Air Coming Back With Premium and No Frills Hybrid Model
- Under new owners, Jet planning proving flight in April: CEO
- Once a top carrier in India, it slid into bankruptcy in 2019
A Jet Airways India plane prepares to land in Mumbai.
Photographer: Dhiraj Singh/BloombergThis article is for subscribers only.
Jet Airways India Ltd., which is undergoing a court-monitored restructuring, plans to return with a hybrid of premium and no-frills services that would allow the former top local airline to claw back market share while managing costs in the fiercely competitive Indian aviation market.
The bankrupt airline, now helmed by a new set of owners, will have a two-class configuration where business class passengers will be offered services including free meals, its new Chief Executive Officer Sanjiv Kapoor said in an interview near New Delhi on Wednesday. The economy class will, however, be modeled similar to low-cost carriers where flyers pay for meals and other services, he said.