Businessweek
We’re Here to Unscramble the Hype Behind Pricey Cage-Free Eggs
Consumer demand for happier, healthier chickens is creating a new pecking order.
Eggs are getting more expensive by the dozen—whether they’re worth it depends on why you’re shelling out.
Photographer: Gabriela Herman for Bloomberg Businessweek
When Lisa Steele worked as a financial controller on Wall Street in the early 1990s, her day was measured by the opening and closing bell at the New York Stock Exchange.
Now the crowing of a rooster defines her days.