Markets Magazine

Gaming’s ‘Das Kapitalist’ Sees A Lot of Hype in NFTs, DAOs, And the Metaverse

Sam Peurifoy worked at Goldman Sachs before going to Hivemind Capital Partners and leading Playground Labs. He says many Wall Streeters want to follow him.

Sam Peurifoy sits at the forefront of financial innovation, but he doesn’t move around a lot. The chemistry Ph.D. and Goldman Sachs Group Inc. alum, who turns 28 in May, spends most of his days at his computer in an apartment in Manhattan’s Financial District. He’s the chief executive officer of Playground Labs, a company that blends video gaming and cryptocurrency, and the head of inter­active for Hivemind Capital Partners, a $1.5 billion venture firm focused on crypto investments, where he leads a strategy called play-to-earn.

Peurifoy spoke with Bloomberg Markets in early March about how skeptical he is of Big Tech’s definition of the metaverse, the nonfungible token fad, and some of the groups that call themselves decentralized autonomous organizations. While he remains on guard against crypto poseurs, he does believe crypto could help reshape the world—from Russia to gaming to payday. Peurifoy, who’s known in gaming circles as “Das Kapitalist,” says he eats the same meal every day and is lucky if he plays a few hours on the weekends these days. The interview has been condensed and edited for clarity.