Zenith Plans to Boost Swiss Watch Production as Sales Surge
- LVMH-owned brand plans to hire 20 watchmakers to produce more
- First-quarter revenue surged 50% as demand rebounded
Source: Zenith
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Zenith, the LVMH-owned maker of 10,000-franc ($10,800) Swiss timepieces, plans to increase production after sales surged in the past three months.
The brand, known for making chronograph watches with in-house mechanisms, had a 50% jump in sales during the first quarter as demand rebounded in the U.S. and China, Chief Executive Officer Julien Tornare said in an interview.