Peloton Slashes Price of New Guide Strength-Training Device by $200
- New CEO pursuing comeback plan focused on subscription revenue
- Shares gain on Monday, though remain down for the year
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Peloton Interactive Inc. has already lowered the cost of a strength-training device that goes on sale this week, a sign that getting more aggressive on prices will be a key part of its comeback plan.
The new Guide product, originally announced last November, goes on sale at $295. That’s $200 less than the planned price when Peloton unveiled the device -- part of a bid to decrease its reliance on exercise bikes and reverse a sales slowdown.