Viva Las Vegas: F1 Adds Strip as It Expands to 3 US Stops

Greg Maffei, Liberty Media president and CEO, speaks beside Stefano Domenicali, president and CEO of Formula 1; Steve Hill, president and CEO of the Las Vegas Convention and Visitors Authority; and Michael Rapino, right, president and CEO of Live Nation Entertainment, during a news conference announcing a 2023 Formula One Grand Prix race to be held in the city, Wednesday, March 30, 2022, in Las Vegas. (AP Photo/John Locher)

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By Associated Press

March 31, 2022 at 6:55 AM UTC

Las Vegas (AP) -- It's been 40 years since Formula One last ventured into Sin City for back-to-back Las Vegas races staged in the parking lot of the Caesars Palace hotel.

The European-headquartered series raced in Las Vegas in 1981 and 1982, then packed up with little incentive to return. Then came new ownership, slick marketing, a Netflix docuseries and a historic championship battle that all helped F1 explode in popularity throughout the United States.