Hyperdrive
Volvo Brings In BlackBerry Veteran to Turn Its Cars Into iPhones on Wheels
‘All the stuff that you can do in your smartphone will be almost inherently native within the vehicle,’ Volvo’s new CEO Jim Rowan says.
Jim Rowan
Source: Volvo Car Group
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Automakers used to compete over who had the latest-and-greatest hardware on offer: the highest-horsepower engine, the comfiest seats, the silkiest-sounding speakers.
As manufacturers try to turn their vehicles into rolling smartphone-like devices, the race will revolve around the next big things in chips that upgrade infotainment and vision systems, as well as the car’s general controls.