For Saint Peter’s, Elite 8 Run Pays Off in T-Shirt Sales
The school saw $47,000 in on-campus merchandise sales and an additional $100,000 in sales of licensed product on Amazon
Daryl Banks III of the Saint Peter's Peacocks drives the ball past Caleb Love of the North Carolina Tar Heels during the Elite Eight round game of the NCAA tournament on March 27.
Photographer: Tim Nwachukwu/Getty Images
The Saint Peter’s Peacocks ended their March Madness run on Sunday, but they have plenty of reason to celebrate the achievement for months to come.
The school, which is based in Jersey City, New Jersey, saw an overall increase in applications, donations, and website views during the men’s basketball team’s four-game appearance in the NCAA tournament. Led by coach Shaheen Holloway, the Peacocks were the first team seeded at no. 15 to make the Elite Eight in the current NCAA tournament’s history.