Remarks
An iPhone Subscription Would Boost Apple’s Profit
The company wants to encourage users to upgrade more frequently.
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Somewhere there’s a team of Apple Inc. employees building a very complicated spreadsheet that tries to answer the question: Can selling iPhone subscriptions make us more money?
The answer they have found seems to be “yes.” The Cupertino, Calif.-based company is working on such a program, Bloomberg News’s Mark Gurman reported on Thursday. It would let customers pay a monthly fee and receive the latest devices at a regular cadence. It’s akin to leasing an iPhone rather than buying it.