Instacart Launches Enterprise Platform for Grocers to Tap New Growth
- Startup will offer a new 15-minute grocery delivery service
- Consumer marketplace business is slowing as pandemic wanes
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Instacart Inc. is launching a platform of services to sell to supermarkets, seeking to tap other areas of revenue amid a slowdown in growth of its core consumer marketplace business.
One of the new offerings, a fulfillment service called Carrot Warehouses, will offer 15-minute delivery for grocery retailers, the San Francisco-based startup said on Wednesday. The service will include building warehouses to store products and managing picking, packing and delivery for supermarkets including Publix in Atlanta and Miami “in the coming months,” the company said.