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As Schultz Returns to Starbucks, Some Hope He’ll Stick Around

  • Labor fight, China woes argue for longer tenure, analysts say
  • Schultz rejoining company board in April after 2018 retirement
Howard Schultz
Howard SchultzPhotographer: Alex Wroblewski/Bloomberg

Starbucks Corp. may retain longtime leader Howard Schultz as head of the chain for longer than the monthslong interim basis laid out by the company, analysts and investors said.

While the company said Wednesday that it would name a new chief executive officer in the fall, some on Wall Street think Schultz’s third go-round at the helm could last through 2022 and beyond. Schultz, 68, is coming back to problematic issues including a growing unionization effort at its stores across the U.S. and a resurgent Covid-19 virus in its key growth market of China.